Hare Spray

A moments carelessness, a lifetime of regret. A cautionary what-if *tail*.

My contribution to Laika's ADVERTISING SLOGAN STORY CHALLENGE #2

Hair Spray
By John in Wauwatosa, 2007

The LAPD detectives stood to the side as the police photographer shot the gruesome crime scene. An anthropomorphic rabbit laid dead, a half-eaten carrot in his gloved hand. A chunky short man in a old-fashioned hunters costume sat handcuffed in a squad car crying.

“Why did he do it, Joe?”

“I don’t know, Frank, I just don’t know.”

“They were friends for years. Pulled outrageous pranks on each other, even shot at each other and no one ever was hurt. Now this,” he holds up a common household item enclosed in a clear plastic evidence bag, “a can of household insect spray killed him; it makes no sense.”

“I’ll tell you one thing, Frank.”

“What’s that Joe?”

“Their ad slogan tells it all, Kills Bugs Dead!”

The end.

So it wasn't any where near 500 words, short and sweet counts in advertising - or so I've heard.