Cannibals (And I'm NOT Talking Politics)

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Nora Ephron said “Writers are cannibals. They really are. They are predators, and if you are friends with them, and if you say anything funny at dinner, or if anything good happens to you, you are in big trouble.”

In a sense, we do devour everything we see and regurgitate it, as needed.

I’m more curious about a different kind of cannibalizing. In marketing, be use that term when introducing a new product or service.

Will the new product help us gain market share. . .or will it simply cut into our current sales?

I deal with this conundrum quite often, in my business.

Maryanne and I have been dominating the front page for months. The question I have for discussions is – By posting daily, do we cannibalize our own hits?

By year end, I will have published seven books through Doppler this year. I don’t think cannibalizing applies to Amazon in this instance. I know the publishing industry will normally publish only one title per year for authors. There are exceptions. But some authors have several pen names to get around this.

I think that having multiple titles out with Amazon actually adds to sales, given their “referral” program.

Does anyone have thought on any of this?

Jill

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