Annoying Windows 10 ads are back....

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I know some of you internet gurus did it before, but in the last couple of days I've downloaded some 'new' updates (from MS) for Windows 7, and once again they've snuck in those annoying ads for Windows 10 - which I have absolutely no intention of 'upgrading' to. Can anyone ID the offending updates so I can go and delete them?

PB

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