Should Big Closet Convert to Hard Core Porn?

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No . . . this site should never change its mission. But Erin needs help and I thought that blog title would get you to open this.

A few days ago, I posted a blog that suggested people could support Big Closet by serving on committees to help the site.

Okay . . . so people either don’t like committees (which proves they’re sane) or they didn’t care for the ideas I presented. The response was lukewarm, maybe even COLD!

But . . . out of that blog came a PM from Melanie that got me thinking that maybe the better answer is to concentrate on one area.

We can’t change human nature. Only a small percentage of people think they should pay for anything on the internet. Of those, only a fraction enjoy the financial ability to donate. And, as I found out from the last blog, only a small percentage believe volunteering on a committee is something they want to do.

It would seem the logical thing to do is to work on the other end of the funnel.

Erin is receiving about half the amount of financial support she needs. Rather than trying month after month to change the current users' behavior, perhaps the answer is to increase the number of users.

Users start out as visitors. Each month BC has about 125,000 unique visitors. Of those, about 25,000 visit more than once in a month. About 5,000 of those are members (users). About 1,000 visit nearly every day.

When you peel it back to a core user number of 1,000, the amount donated each month isn’t all that bad. It would seem the task at hand is to create more core users.

Let’s call this effort “2000 for 2019” -- the goal being to double BC’s core users over the next twelve months.

Erin has fairly good SEO scores, so the site comes up readily for pertinent searches. On any particular day, about 7500 arrive from search engines, about 4100 from their own bookmarks, about 1000 from social sites and about 3100 from links on other sites. And a few hundred from who knows?

Of the searchers, most (95%+) have privacy shields on what it was they were searching for. !!

About 2% of the total searchers reveal that they were looking for big closet.

Less than 1% of the total searchers reveal that they were looking for some other TG fiction site by name.

About the same number were looking for crossdressing, transgender or some other general term related to the site content.
Some of the others were looking for particular themes, categories, elements, authors or stories.

At the current time, not much other effort is put into attracting new visitors.

We need ideas from people who are good at this kind of thing.

The other thing to work on is converting visitors to core users. This isn’t so esoteric, because that is Erin’s prime function and she's good at it. But if you have ideas about that, as well, please speak up.

Please comment!

Jill

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